Make sure your salon is prepped to take advantage of special occasion season. Lisa Starr has a few ideas to get you started.
Thursday, May 8, 2013
Special Occasion Season: Making the Most of Prom Hair
Thursday, May 2, 2013
Mother's Day 101: Getting Your Salon Ready for Mother's Day
It's time to think about moms. Not just biological moms, but the women who help and support us every day of the year. Spending is forecasted to increase a double-digit percentage for Mother's Day this year. Is your salon poised to participate? We'll share 5 quick ideas here will help you get the most out of this sales opportunity.
Thursday, April 25, 2013
Salon Retail Strategies: A Brief History of Shampoo
Shampoo is a fairly recent invention, but the industry has made great strides since its introduction. How can your salon take advantage of this?
Thursday, April 18, 2013
The New Internet Wave: Mobile Trends for Salons
Your customers spend most a significant amount of time using their cellphones to access the Internet. Shouldn't your salon account for that?
Thursday, April 11, 2013
Salon Operations Tips: Drafting Salon Employees
Don't let the daunting task of hiring salon employees impeded the success of your business. Check out these helpful tips from Lisa Starr to simplify the process.
Thursday, April 11, 2013
Come Visit SalonBooker at IBS NY
Come stop by the SalonBooker booth at IBS NY to learn more about our salon management features, plus enter to win our iPad Mini raffle!
Thursday, March 28, 2013
Does Your Salon Have an Office Mom?
While a “mother figure” becomes apparent in many group environments, few have the impact on the morale and success of the overall business that can be seen in the salon industry. How many Mother Hen’s work in your salon?
Thursday, March 21, 2013
Product Proliferation: Ideas for Salon Inventory Management
Inventory management can be a real issue for many salons. Here, Lisa Starr outlines a few hardfast rules to stick by when managing your salon's inventory levels.
Thursday, March 7, 2013
Salon Customer Retention: Keeping them Coming Back for More
Turning a new client into a repeat one can be one of the trickiest pieces of business for salons. Check out Lisa Starrs top 5 ideas for improving your customer retention.
Thursday, February 28, 2013
On Trend: Fresh Salon Retail Ideas for Spring
You'll want to make sure you've got some fresh offerings that are on point with spring trends. Lisa Starr has some ideas on what you should stock.
Thursday, February 21, 2013
What Not to Wear: Salon Staff Uniforms
Implementing a uniform policy at your salon can cause some backlash amongst your employees. Lisa Starr has a few tips on how to create a more popular (and streamlined) dress code for your staff.
Thursday, February 14, 2013
Be Mine: Retain Your Valentine's Day Clients
Getting new customers into your salon for Valentine's Day is a great opportunity to make them repeat customers. But how?
Thursday, February 7, 2013
Simple SEO for Salons: Claiming Your Local Listings
Claiming your salon's listings on local search directories is yet another way you can improve your business' search ranking. Here's why it's important.
Thursday, February 7, 2013
It's Growth Time: Salon Sales Strategies for 2013
Have you thought about your sales strategy for 2013? If not, Lisa Starr has a way to add some structure to your salon's financial plan.
Thursday, January 31, 2013
Week 4: Organizing Employee Management
Organizing your salon doesn't stop and your physical space - now's the time get your employees organized as well.
Thursday, January 24, 2013
Week 3: Organizing Beyond the Desk
This week Lisa Starr looks into other ways for you to take your salon from chaos to organized bliss.
Thursday, January 17, 2013
Customer Relationships: Get to Know Your Customer Day
Today is Get to Know Your Customer Day and Lisa Starr has a few tips to help build your customer relationships so you can utilize them to improve their salon experience.
Thursday, January 11, 2013
Get Organized Month: Time to Get Started!
January has been dubbed "National Get Organized Month" so there's no time like the present to address any organizational issues your business might have. Lisa Starr has a few tips to help you get started.
Wednesday, January 9, 2013
Simple SEO for Salons: Making the Most of Simple Tactics
We're launching our next salon series where we'll be giving you tips and ideas on how your salon can take advantage of a few SEO tips that any salon owner should take advantage of.
Thursday, January 3, 2013
Going for the Gust-o! Part 10: The Final Cut
Now that both salons opened, Kacey and Betsy embark on their journeys as salon owners.
Thursday, December 20, 2012
Going for the Gust-o! Part 9: Big Day in Boston
After trials and tribulations, the Boston salon prepares for opening day. Are they ready to start their blow driers?
Friday, November 30, 2012
Going for the Gust-o! Part 8: Getting Down to Business in Boston
The Boston location of Gust-o poses different challenges for the ladies and me as we hurry to get things finished before opening day.
Friday, November 16, 2012
Going for the Gust-o! Part 7: Last Push Minneapolis
Opening day for the blow dry bar's Minneapolis location approaches quickly and the ladies get inspect the details of the business in order to ensure a smooth, successful opening.
Friday, November 2, 2012
Going for the Gust-o! Part 6: Beauty Bureaucracy
As Kacey and Betsy got closer to the launch of their blow dry bar, they must wade through the bureaucratic red tape that surrounds the salon industry. Will they make it through?
Tuesday, October 8, 2012
Going for the Gust-o! Part 5: Calling All Salon Stylists
In this week's installment, Kacey and Betsy turn their attentions to the most important part of bringing their salon concept to life - their staff.
Tuesday, September 24, 2012
Going for the Gust-o! Part 4: Picking the Perfect Products
As construction of the salon spaces progresses, Kacey and Betsy turn their attention to another important feature of their blow dry bar: selection of the products they will use and feature in the salon.
Tuesday, September 11, 2012
Going for the Gust-o! Part 3: Ironing Out the Details
In week three of our salon series "Going for the Gust-o!" blow dry bar entrepreneurs Kacey and Betsy commence construction of their spaces in Boston and Minneapolis. See what sort of speed bumps they hit along their journey towards opening day.
thursday, august 30, 2012
Going for the Gust-o! Part 2: Growing a Salon Brand
Welcome to week two of our salon series “Going for the Gust-o!” This week join us as we look more closely at Kacey and Betsy’s early strategies in the creation of their new blow dry bar. Starting a business can be a daunting task, but the women armed themselves with a solid brand identity and a team of experts to help them get their concept off the ground. Keep reading for more on the progress of this budding salon business.
tuesday, august 21, 2012
Going for the Gust-o! Part 1: Anatomy of a Salon Startup
Starting a business over the past few years proved challenging for many entrepreneurs, but Kacey P. and Betsy H. recently called up consultant Lisa Starr to help them get their salon off the ground. Come with us as we follow these two business owners through their journey as they launch their blow dry bar brand.
wednesday, august 2, 2012
Salon Management Goes to the Dogs
Well, not really, but the “dog days of summer” are upon us, and a little preparedness will go a long way to ensure a smooth transition into a busy fall season. Read on for some quick and easy planning tips you can employ in 4 different areas of your business to conserve cash and avoid panic in this traditionally slow month.
friday, july 20, 2012
Start Your Salon Blog!
We’re happy to welcome you to our brand spanking new SalonBooker blog! You may have visited our GOtalk blog, where we’ll still be giving company updates, but we wanted to create a blog geared specifically towards you, our fabulous salon clients! Basically, our new blog means big things: more salon focused tips, ideas and inspiration to keep your business healthy and growing! Think of the SalonBooker blog as your go-to place for the best up-to-the-minute advice on new trends and technologies.
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