SpaBooker Blog

TUESDAY, November 12, 2013

Your Holiday Sales How-To Guide (Part 2)!

GSWS Preview 2013

Your holiday sale How-To guru is back! This week, I'll give you some key information on spreading the word about all your enticing holiday offerings.

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wednesday, November 06, 2013

Your Holiday Sales How-To Guide!

GSWS Preview 2013

Have you heard family, friends or co-workers mentioning that stores are merchandising and decorating for the holidays?

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Tuesday, November 05, 2013

An Inside Look at ISPA Conference & Expo 2013

GSWS Preview 2013

Did you miss ISPA this year? The 23rd annual gathering was held last month at the Mandalay Bay in Las Vegas.

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Tuesday, October 29, 2013

The Holiday Rush is Just Around the Corner. Is Your Spa Ready?

GSWS Preview 2013

As we know the holidays bring high client traffic, more incoming calls, and an increase in product sales.

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Monday, October 21, 2013

Global Spa and Wellness Summit: The Gala Dinner

GSWS Preview 2013

After two days of intense concentration and learning, not to mention the exhilaration of spending time with the Dalai Lama, the delegation was ready for a change of venue, which was provided by the night’s Gala Dinner held at the Taj Palace Hotel in New Delhi. 

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Tuesday, October 15, 2013

Global Spa and Wellness Summit: Day 2 - Morning

GSWS Preview 2013

First up on the second day of the Summit was the 5th Annual Student Challenge.

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Thursday, October 10, 2013

Global Spa and Wellness Summit: Day 1 - Afternoon

GSWS Preview 2013

The midday break on the first day of the GSWS featured an "interactive lunch" which included 54 different and thought-provoking table topics from which delegates could chose from...

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Tuesday, October 8, 2013

Global Spa and Wellness Summit: The Wellness Tourism Congress and Day 1

GSWS Preview 2013

Day one at the Global Spa and Wellness Summit included rich discussions about the state of global wellness tourism.

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Friday, October 18, 2013

Global Spa and Wellness Summit: Day 3 - "Onward"

GSWS Preview 2013

The final day of the Global Spa & Wellness Summit ’13 was organized around the theme of Onward, “The Big Business of Wellness.” 

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Tuesday, October 15, 2013

Global Spa and Wellness Summit: Day 2 - Morning

GSWS Preview 2013

First up on the second day of the Summit was the 5th Annual Student Challenge.

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Thursday, October 10, 2013

Global Spa and Wellness Summit: Day 1 - Afternoon

GSWS Preview 2013

The midday break on the first day of the GSWS featured an "interactive lunch" which included 54 different and thought-provoking table topics from which delegates could chose from...

Read More

Tuesday, October 8, 2013

Global Spa and Wellness Summit: The Wellness Tourism Congress and Day 1

GSWS Preview 2013

Day one at the Global Spa and Wellness Summit included rich discussions about the state of global wellness tourism.

Read More

Wednesday, October 16, 2013

Global Spa and Wellness Summit: Day 2 - Afternoon

GSWS Preview 2013

First up on the second day of the Summit was the 5th Annual Student Challenge.

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Tuesday, October 15, 2013

Global Spa and Wellness Summit: Day 2 - Morning

GSWS Preview 2013

First up on the second day of the Summit was the 5th Annual Student Challenge.

Read More

Thursday, October 10, 2013

Global Spa and Wellness Summit: Day 1 - Afternoon

GSWS Preview 2013

The midday break on the first day of the GSWS featured an "interactive lunch" which included 54 different and thought-provoking table topics from which delegates could chose from...

Read More

Tuesday, October 8, 2013

Global Spa and Wellness Summit: The Wellness Tourism Congress and Day 1

GSWS Preview 2013

Day one at the Global Spa and Wellness Summit included rich discussions about the state of global wellness tourism.

Read More

Friday, October 4, 2013

Global Spa and Wellness Summit: 2013 Preview

GSWS Preview 2013

Lisa Starr heads off to India for the 2013 Global Spa and Wellness Summit. Catch her preview here!

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Thursday, September 26, 2013

Holistic Holidays: Planning for Holiday Season Success

Spa Holiday Trends 2013

Take the holiday trends for 2013 we discussed last week and implement them in your strategy.

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Thursday, September 19, 2013

Holistic Holidays: Spa Holiday Trends 2013

Spa Holiday Trends 2013

While it may still feel like summer in much of the U.S., it's the time to think about your fall marketing plan; the holidays will be here before we know it. During the next month, we'll be focusing on promotional and marketing ideas to help you get your spa business off to a great start for Q4 and ready to take advantage of the holiday gift giving season.

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Thursday, September 12, 2013

Trends from the East: Spa China Summit 2013

Spa China Summit 2013

How does the spa industry fit in to the world’s most- populated and fastest growing economy?  Over two hundred spa industry veterans and newcomers gathered last week in the Chinese vacation destination of Hainan Island to find out.

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Thursday, September 5, 2013

A Recipe for Spa Bliss: Aligning Client Expectations with Reality

Spa Bliss

While you want to create enticing marketing campaigns, it's important you don't get so far fetched that you end up disappointing clients. Setting expectations aligned with reality will be a recipe for successful client retention at your spa.

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Thursday, August 29, 2013

Demystifying Discounting: How to Plan an Effective Spa Discounting Strategy

Spa Discounting Ideas

Are you struggling to fill your spa's appointment book, but not sure if discounting is the best route to take to filling those open times? Discounting with a clear strategy can result in positive results for your business and there are plenty of resources to help you do just that.

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Thursday, August 22, 2013

Assessing the Spa Journey Through Customer Touch Points

Spa Customer Touch Points

Most spas have only a few weeks left until the busy fall surge begins.  With the summer months behind them, your clients will be looking forward to the seamless customer experience your spa is known for providing, from being responsive on the telephone, to accurate booking, to quality service delivery.  Now is the time to revisit your processes and make sure that you’re ready for your guests.

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Thursday, August 15, 2013

Setting the Stage for Spa Clients

Spa Relaxation Environments

Clients arrive at the spa anticipating the same feeling of relaxation they aim to enjoy once they get onto the treatment table or dip their feet in the pedicure bath. You are in the position to shape the spa visit as an opportunity for clients to be transported from their everyday routines, and expose them to new concepts in wellness. So, do you take advantage of the many available touch points in a client visit to showcase your facility as the wellness leader in your marketplace? Read on for more ideas.

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Tuesday, August 13, 2013

Let Your Spa Be Heard: Vote for the 2013 American Spa Professional's Choice Awards

American Spa Awards

It's time to vote for the 2013 American Spa Professional's Choice Awards. Share your opinion about your spa industry favorites by casting your vote. Read on for more details.

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Thursday, August 8, 2013

Spa Compensation: Perfecting Payroll Strategies

Spa Compensation Plans

Now that the first half of the year is over, it's time to review your spa's financial performance. Compare your results both to last year's results and to industry benchmarks in order to make any needed course corrections at the mid-year point. Constant evaluation of your compensation plan is essential to ensure that you are getting the results you are looking for, and since your labor costs represent your single greatest expense this must be a major area of focus.

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Wednesday, August 7, 2013

GSWS Infographic Competition: What Does Health & Wellness Mean to You?

Infographic Competition

What's our vision of heath and wellness? Take a look at how technology is helping shape the industry. Plus, find out how you can enter the GSWS Infographic Competition.

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Thursday, August 1, 2013

South Africa Sojourn: The 9th Annual Spa Conference & Awards

Cosmoprof

A moderate, sunny climate, gorgeous scenery including oceans, mountains and bush, well-developed customer service and business practices, and an English-speaking population describe a spa and vacation destination that may often be overlooked when talking about the global spa industry – that of South Africa.  Despite economic and cultural challenges, the spa industry in South Africa is growing and flourishing, and has plenty of ideas to share.

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Thursday, July 25, 2013

Spa Spotlight: Beauty Mark Spa Emphasizes Client Experience for Success

Cosmoprof

Imagine the challenges faced by a high-end day spa located in a coastal Maine town whose year-round population of less than 6k more than triples in the summer months. During the summer, wealthy vacationers with summer homes in Camden patronize this quality spa renowned for cutting edge skincare treatments and a wide array of sought-after retail brands. However, how do they keep a quality staff busy and maintain training standards through the lean months?

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Thursday, July 18, 2013

Spa's the Word: Cosmoprof Recap

Cosmoprof

Recent evolutions in the spa industry have blurred the lines between sales channels when it comes to the world of product sales; clients try products in the spa, make purchases online, and refill at boutique retail outlets. Read on to hear more about what 3 experts in the field shared about the spa, product brand, and distributor relationship in this panel at Cosmoprof.

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Wednesday, July 3, 2013

IECSC Las Vegas: Takeaways & Trends

IECSC Las Vegas

Catch Lisa Starr's recap of the events at IECSC Las Vegas.

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Thursday, June 20, 2013

Where Beauty Meets Business: HBA 2013

HBA Global Expo

HBA Global Expo provides spa insiders with the opportunity to see the trends in beauty products and packaging before they appear at beauty shows or on drugstore shelves. Lisa Starr shares her insights from this year's expo.

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Tuesday, June 11, 2013

Spa Operations 101: Employee Compensation Plans

Employee Compensation Plans

While your employee compensation plan might've made sense when you created it years ago, changing times could mean you need to adjust the structure. Lisa Starr has some insights into how to make this operational task less daunting for your spa.

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Thursday, May 30, 2013

Let's Go to the Beach! Summer Vacation Policy Ideas

NSYPA Symposium

Summer is upon us, school is out of session, and clients are starting their vacation, which means that your staff will probably look to take some vacation time as well.  While everyone deserves a vacation, it can be hard to look at empty treatment rooms.  Planning ahead can help you to manage the vacation season so that the spa still operates smoothly.

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Thursday, May 23, 2013

NYSPA 2013: Innovations in the Spa World

NSYPA Symposium

This year's NYSPA symposium generated a lot of discussion about innovations in the spa world and where the industry is headed. Lisa Starr gives us a recap of the events.

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Thursday, May 9, 2013

Spa Assocations: Collaboration Options for Spa Professionals

Great Lakes Alliance

Want to get more involved in the spa industry? Thanks to the proliferation of local alliances and assocations you can! Check out Lisa Starr's take on this opportunity..

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Thursday, May 2, 2013

Mother's Day 101: Getting Your Spa Ready for Mother's Day

Spa Gift Certificates for Mother's Day

Are you set to capitalize on the projected increases in spending on moms this coming Mother’s Day?  We have 5 quick ideas that will help you get the most out of this sales opportunity.

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Thursday, April 25, 2013

Taking the Waters: Social Spa-ing at Spa Castle

Spa Castle

You know the saying, our home is our castle. It's where we feel relaxed, comfortable, and at peace. What if you had a local spa that could also be your "castle"? Lisa Starr just visited a business called Spa Castle, and while it doesn't have a moat, it does have many interesting features.  

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Thursday, April 11, 2013

Spa Cleanse: Spring Spa Marketing Ideas

IECSC NY Logo

Check out Lisa Starr's tips to amp up your spring marketing ideas. 

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Thursday, April 11, 2013

Come Visit SpaBooker at IECSC NY

IECSC NY Logo

We'll be showing off SpaBooker's robust suite of business management tools and giving away a sweet prize! Read on for more info. 

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Thursday, April 4, 2013

Toronto Spa-tacular

Toronto Spas

What is the 5th largest city in North America? Hint: it's not in the US, but close enough to visit for a weekend, and contains plenty of high-quality spas in which to while away a few hours. 

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Thursday, March 28, 2013

Spa Success in Unlikely Places

Skana Spa

One of the crucial issues in spa marketing is to create a promise to the client that can be fulfilled by the spa, so that expectations are aligned with reality.  In the last week, I’ve visited two spas that exemplified this concept, and I was unexpectedly delighted with both. 

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Thursday, March 21, 2013

Spa Retail Regulations: Spa, Skincare & Cosmetic Product Developments

Spa Skincare Regulations

Lisa Starr recaps the major themes that came out of this year's Personal Care Products Council annual meeting. The major theme this year? Globalization of products.

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Thursday, March 14, 2013

Skin Deep: Face & Body Midwest Recap

Dr. Pugliese at Face & Body Midwest

On a slow weekend in late winter, what better to do than attend a spa trade show for some top-quality education and shopping? I enjoyed educational presentations from top experts and sampled products from assorted vendors at Face & Body Midwest.

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Thursday, March 7, 2013

What's Cooking in Your Spa? Limited Time Offer Ideas

Spring Ideas for Spas

What do a Shamrock Shake and a spa treatment have in common?  While I’m not proposing that spas serve anything from a fast food restaurant there are some interesting promotional angles to consider.

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Thursday, February 28, 2013

Winter is Ending: March Marketing Ideas

Marketing Ideas for Spas

Q1 is quickly coming to an end and Lisa Starr has some ideas for how you can make this a successful quarter.

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Thursday, February 21, 2013

Spa at Sea: Finding My Sea Legs

Spa Cruise Facility

I looked forward to my cruise experience, particularly the spa treatment. However, the experience proved to be entirely different than expected.

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Monday, February 14, 2013

Be Mine: Retain Your Valentine's Day Spa Clients

Valentine's Day for Spas

While you might be bringing in many new clients from Valentine's Day you'll want to ensure you have a plan in place to keep them coming back to your spa.

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Monday, February 11, 2013

Simple SEO for Spas: How Local Search Can Help

Yelp Logo

Claiming your business' page is yet another simple way to improve your search ranking. Here's why it's so important for your spa.

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Thursday, February 7, 2013

Valentine's Day: Spa Sales Ideas

Valentine's Spa Sales Ideas

Valentine's Day is right around the corner and it's time you kick off your marketing efforts. Lisa Starr has a few ideas to get you started.

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Thursday, January 31, 2013

Get Your Retail On: NYIGF 2013

Get Organized Week 3

If you're searching for new retail ideas for your spa, look no further than the NYGIF. Lisa Starr highlights some of her favorite trends from this year's show.

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Thursday, January 24, 2013

Week 3: Organizing Beyond the Desk

Get Organized Week 3

This week Lisa Starr shows us some tips on how to get your spa organized beyond your (hopefully) neat desk.

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Thursday, January 17, 2013

Customer Relationships: Time to Start Building!

Get to Know Your Customers Day

It's Get to Know Your Customer Day! Lisa Starr has tips to help you improve your customer relationships and ideas for how you can utilize this information to grow your business.

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Thursday, January 10, 2013

Week 2: Organizational Deep Dive

Tips for Getting Organized

It's week 2 of National Get Organized month and Lisa Starr takes the plunge into some intensive tips to improve organization.

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Wednesday, January 9, 2013

Simple SEO for Spas: The Power of Your Address

Local Search for Spas

In the first installment of our local search series, "Simple SEO for Spas," we'll be looking at one of the easiest ways to employ SEO strategies for your website.

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Thursday, January 3, 2013

Clear Out the Clutter: It's Time to Get Organized

Get Organized 2013

January has been deemed National Get Organized Month and there's no time like the present to kick-off a clean up! But how do you make this a lasting habit?

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Friday, December 14, 2012

NYSPA at the Red Door: Looking Forward to 2013 Spa Trends

Susie Ellis at NYSPA

In a few weeks the 2013 Top 10 Spa and Wellness Trend Report will be released. Susie Ellis previewed the report at a recent NYSPA event and Lisa Starr has the recap.

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Monday, December 3, 2012

Recent Travels: The Malaysian Spa Advantage

Malaysian Spa

Last week Lisa Starr visited Malaysia and brought back a few insights into some major differences between that of the Malaysian spa world and of the Western spa world.

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Monday, November 26, 2012

Holiday 2012 Kickoff for Spa Sales: Black Friday Goes Digital

Black Friday Sales

Lisa Starr dives into the trends seen in Black Friday 2012 and what spas can expect from the coming holiday sales season - plus how to prepare for the growing move towards online shopping.

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Monday, November 19, 2012

Client Data: Making a Case for Web-based Spa Software

Client Data

Many spas lean on the familiarity of their antiquated business management tools, but using a web-based spa software can automate many parts of a spa's business and greatly benefit its operations as a result.

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Friday, November 16, 2012

Check Out Our Top 5 Tips to Increase Holiday Sales

Holiday Gift Certificates

With the holidays upon us, you'll want to make sure your spa takes advantage of every opportunity to increase holiday gift certificate sales. Read on for ideas on how you can boost your holiday sales without breaking the bank.

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Friday, November 2, 2012

Come See SpaBooker at IECSC Florida

IECSC Florida

Thanks to everyone who came to see us at ISPA this year! We had a great time at all of our events and look forward to seeing you soon. Read on to see pictures from our events at the show.

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Thursday, October 25, 2012

Thanks for Coming to See Us at ISPA!

ISPA Consultant Class

Thanks to everyone who came to see us at ISPA this year! We had a great time at all of our events and look forward to seeing you soon. Read on to see pictures from our events at the show.

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Friday, October 12, 2012

SpaBooker Goes to ISPA 2012

ISPA Consultant Class

The SpaBooker team is headed to Kissimmee, Florida, for ISPA this coming week! Read on for more info about ISPA as well as details about some events we're hosting during the conference.

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Wednesday, October 3, 2012

Join Us for Tech Talk at ISPA

ISPA Consultant Class

We're excited to invite you to join us at ISPA 2012 for an afternoon of rountable discussions with members of the SpaBooker team. We'll be focusing on technology trends in the spa industry - you won't want to miss it!

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Tuesday, October 2, 2012

Spa Membership Programs: More Rewards, More Problems

ICES Long Beach

The birth of Massage Envy a few years back brought membership rewards programs to day spas. While these programs may benefit some spas, overzealous discounting and rewards can actually end up hurting the credibility of a spas pricing menu. See what Lisa Starr has to say about the pitfalls of membership programs for day spas.

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Tuesday, Setpember 18. 2012

Spa China Summit

ICES Long Beach

Lisa Starr took in the Chinese spa world this past week at the Spa China Summit. Check out what she has to say about the spa industry in China, plus how it compares the spa world in America.

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Thursday, September 7. 2012

SpaBooker at ICES Long Beach 2012

ICES Long Beach

If you're in the Long Beach, California, area this weekend come say hello to the SpaBooker team at ICES Long Beach. We'll be demonstrating all of SpaBooker's powerful features - you won't want to miss it!

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Thursday, September 6, 2012

Get Out of Your Spa!

By Lisa M. Starr

I'm currently in China to attend the Spa China Summit, and during my stay I've had the opportunity to visit a variety of spas. My travels got me thinking about an important tactic spa owners should use to benefit their own business practices.

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thursday, august 23, 2012

Gift's the Word: NYIGF 2012

By Lisa M. Starr

This week I attended the New York International Gift Fair and got to see an enormous selection of retail products, lifestyle and home resources. Read on for a rundown of my experience at the show, including some of my favorite vendors, both old and new.

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monday, august 20, 2012

Spa Research and Data

Comprehensive data on the spa industry can be hard to come by. Hilton recently released a blue paper entitled Emerging Global Spa Trends. Lisa Starr assesses what both the state of hard data in the spa industry in general and the report itself mean for small to medium sized businesses.

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tuesday, august 07, 2012

Spa Olympics Anyone?

Is the non-stop Olympic coverage affecting the flow of traffic to your spa?  Or have you come up with a marketing tie-in to make the most of this quadrennial opportunity?  In a traditionally slow month, marketing tie-ins can help to maximize your foot traffic.

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wednesday, july 25, 2012

Introducing Lisa Starr!

Here at SpaBooker, we want to help you take your business to the next level. That’s why we’re excited to offer you an added benefit of free information and advice that will help you maximize your business performance from Community Ambassador Lisa Starr, who is here to provide you with even more advice for your business. Some of our dedicated GOtalk readers will remember her spa-centric advice, and for those of you who are new here get ready for fantastic insights from an industry thought-leader with over 30 years of experience!

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wednesday, july 18, 2012

Going Mobile?

Is the creation of a mobile-friendly spa website on your to-do list?  Research and surveys point to the continued increase in usage of smartphones worldwide, so if you haven’t undertaken this project yet, now is the time!  Here are a few pointers to guide the development of your strategy and avoid falling behind the competition.

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friday, july 6, 2012

Why Blog?


We’d like to welcome you to the brand new SpaBooker blog! What does this mean exactly? More spa focused content to help you grow and manage your business, of course! It takes a lot to run a successful spa business, and we’re excited about all of the tips, inspiration and ideas we’re going to share so you can keep your business fresh and fabulous.

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monday, june 25, 2012

Come See SpaBooker at Hitec

We’re making one more stop on our summer tradeshow circuit this week! If you’re in the Baltimore, Maryland, area June 26-28, we’ll have our hospitality hats on at HITEC, taking place at the Baltimore Convention Center. Come say hello to us as booth #1126. Read on to schedule a demo before the show to make sure you get a chance to see all of SpaBooker’s features.

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